Introduction
Today we will know about such a great person who had decided in his childhood that he would grow up to be a great businessman and I am calling that person great because neither he had formal education nor his parents was rich, leaving some wealth for his son, he struggled since childhood and never gave up. Today we will learn about his life, how he laid the of Starbucks company and how he completed the journey so far and what lessons we can learn from his life, then read this article till the end, I am sure you will like it very much and you will learn new things.
The Early Life Of Howard Schultz|
SCHULTZ BIRTH : July 19 , 1953 New York City , USA.
Joward Schultz is an American entrepreneur and the CEO of the Starbucks Coffee Company . Starbucks is the largest coffee store chain in the world . Howard Schultz was born on July 19 , 1953 , in Brooklyn , New York to Fred and Elaine Schultz . He was born into a lower middle - class family . His father worked as a truck driver and his mother was a receptionist . When Howard was seven , his father lost his job because he broke his ankle . Due to this , Howard's family struggled financially .
Howard Schultz' s Education And School|
His parents were not educated, despite they wanted the best education for his son. They enrolled him in Canarsie High School . graduated in 1971. His only relief from his difficul life was sports . He was even awarded an athletic scholarship to the Northern Michigan University Howard was the first person in his family attend college . He received his Bachelor's degree in Communications in 1975 . Sr₁ to After he graduated from college.
Howard Schultz Job Life|
He got a job at the Xerox Corporation as a sales represent ative . He worked with Xerox for four years . In 1979 , he started to work at a Swedish company Hamamaplast . He worked there as a general manager selling home appliances to customers Schultz became curious about one of his customers who had purchased plastic cone filters and coffee machines in large quantities . 50 called In 1981 , he visited a coffee - bean shop Starbucks Coffee Company in Seattle . He realized that the company was run by the same client He was amazed by their knowledge and an of making coffee . Upon tasting the coffee , he was immediately impressed ; it was better than anything he'd tried before . Inspired by their dedication , a business opportunity occurred to Schultz.
A Great Idea Came In His Mind While Traveling To Italy|
In 1982 , he was offered the post of the Mar keting Director at Starbucks . Next year , Schultz traveled to Italy ; he noticed that every street had coffee bars that served as meeting places . Soon , he returned with tasteful recipes of lattes and cappuccinos , which increased Starbucks ' sales . He also brought back the concept of creating cafes for social meetings . In the United States , socializing was mostly carried out in fast - food restaurants . In 1985 , Schultz proposed this idea to the CEO of Starbucks , to create a network of coffee houses . But the founder rejected his plans.
Rejection And Success|
In 1985 , Schultz proposed this idea to the CEO of Starbucks , to create a network of coffee houses . But the founder rejected his plans . Schultz however remained confident and resigned from the company . In 1985 , he opened his coffee shop called Il Giornale meaning the daily ' . His coffee shop was an instant success . Schultz found out that the owners of Starbucks were planning to sell the company . So , he secured a loan and bought Starbucks . When Schultz visited Italy for the second time , he not only brought back photos and menus , but also videotapes in which he'd documented the Italian baristas in action . He showed the tapes to his employees to train them for better performance.
A Secret Success Of Starbucks|
A major factor in Starbucks ' success was how the company dealt with its employees . Schultz started a training program to groom his employees . He gave complete healthcare benefits to his full time and part - time employees . Schultz designed his coffee shops with the aim of encouraging customers to relax and converse The menu started with a basic cup of coffee and later expanded to fancier coffee beverages such as espresso , cappuccino , café latte , iced coffee and café mocha.
Schultz experienced a massive growth through out the 1990s . In 2000 , he resigned as the CEO of Starbucks . However , he regained his position in 2007. He partnered with a French yogurt maker, and introduced a new Greek yogurt to the Starbucks menu . Schultz is also involved in charitable work In 1998. Starbucks came up with products to contribute to local literacy programs across America.
Awards And Recognition|
For his exceptional work as an entrepreneur , he was given the Israel 50th Anniversary Tribute Award in 1998. Schultz was awarded the National Leadership Award for his donations and educational efforts to battle AIDS in 1999 . He received the International Distinguished Entrepreneur Award in 2004 and the FIRST Responsible Capitalism Award in 2007. He was named Fortune magazine's Businessperson of the Year in 2011 .
Marriage And Family|
Schultz married Sheri Kersch , an interior designer in 1982. The couple have two children. They are following:
Eliahu Jordan Schultz and Addison Schultz.
Conclusion Of The Biography|
So my dear readers, I hope you have learnt something unique and motivational life lessons from Howard Schultz's story. Therefore if you are interested to read and learn about world's greatest man, then you can comment below. So that I can write those articles for you. So always keep learning and keep moving in life. You will see that your life is changing day by day. So always I say do something unique in this world so that the people can say that I wanna like him. Have a great day and God bless you. I see you in the next article.
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